Naples  is a premier City that offers a high quality of life exemplified by cleanliness, safety, well-maintained homes and businesses, distinctive architecture, tree-lined streets, landscaped medians, a high level of municipal services, environmental corridors, pristine beaches, and tropical climate. In addition to these assets, the mix and location of residential, commercial, institutional, and recreational land uses within a neo-traditional framework fosters the small town character and charm.
Naples as Described in 1939 
Naples was named for the Italian city and planned as a winter resort as early as 1887, when this part of the State was isolated and all mail and supplies had to be brought from Fort Myers by boat. A frame hotel and a few cottages were built, but the resorts growth was retarded by lack of transportation. The construction of the railroad and the Tamiami Trail led to the building of a large tourist hotel and numerous cottages along the 7-mile stretch of white beach. General W.N. Haldeman, former publisher of the Louisville Courier-Journal, and 'Marse' Henry Watterson, Kentucky journalist, were among the first settlers in Naples and aided in its development.