Borough municipal offices are located at 3100 Dune Drive, Avalon New Jersey 08202; phone: 609-967-8200.
Selected text, below, was adapted from a Historic American Buildings Survey document, Town of Avalon, [HABS NJ-1045], 1991, Washington D.C.
Avalon is representative of the resorts which developed along the Cape May barrier islands in anticipation of the arrival of the West Jersey and Seashore railroad, in the 1880s.
Seven Mile Beach, the longest of the southern barrier islands, became a resort in 1887 when the Seven Mile Beach Company established Avalon. Originally three separate communities, named Avalon, Peermont and Holiday Beach, they consolidated and Avalon was incorporated in 1891. The name Avalon was taken from Welsh mythology, and alludes to the place where heroes, including the legendary King Arthur, went after death. Avalon offered dramatic sand dunes and a good deal of potential. Two years after its founding, the company granted the West Jersey Railroad the right to lay tracks the entire length of the island, connecting to the Cape May main line. The line was further extended into Stone Harbor three years later. By then, the Avalon Hotel, located near Townsend Inlet at the north end of the city, had already been open for a season. The hotel and twelve model cottages were the product of the railroad's demand for token buildings illustrating projected development. The Hotel Peermont was also constructed at the railroad's request for guests' accommodations.
As early as 1888, just a year after its founding, Avalon attracted "excursions" to its newly opened beaches.
The excursion arrived with thirteen well filled coaches (of 700 excursionists from Philadelphia) for the beach, and picnic groves of Peermont. During the Summer Season the daily excursion train always had two engines and about twelve cars. Over week-ends, trains with as many as three sections each with fifteen to seventeen cars, and pulled by as many as two or three engines, came into the five stations of the island filling all the available sidings with
cars and engines sad unloading as many as 4000 to 5000holidayers to enjoy Avalons' picnic groves, beaches and rustic. It is said that many times on these excursions, lots were bought and sold by speculators.
A few years later, the Avalon boardwalk, first constructed at the "Learnings" train stop about 1890, provided another means of entertainment. Built on pilings nearly submerged at high tide, the boardwalk became a well-known fishing spot. Sportsmen from Philadelphia would purchase a $1.00 round-trip ticket to Avalon and spend the day catching drum fish and croakers. Bait and other necessities were conveniently sold at Emma Highfield's store at 32nd Street and the Boardwalk. Beginning in 1914, casinos brought other activities to the waterfront. The first, housed a novelty store and an ice cream stand facing the walk, and a movie theater capable of seating 500 on the ocean side. The more elaborate casino built at 17th Street and the boardwalk a few years later contained a barber shop, a ski ball alley, a pool room and a concession stand. Above these, the "Marine Room," equipped with brick fireplaces on either end, overlooked the ocean and displayed marine reflections across its mirrored rear wall. The casino also furnished boardwalk visitors with a dance hall, theater and bathing facilities. In 1928 the building was destroyed and replaced with a modern version.
While an alternative to the more populated larger resorts during the first half of the twentieth century, by the late 1950s, Avalon experienced an increase in building and "hundreds of new homes filled vacant land where dunes and marshlands had been. Today, new commercial and condominium developments are visible from Dune Drive, the main road connecting Stone Harbor and Avalon. At the north end of the island, Commodore Bay Marina integrates private homes into a "waterfront community" furnished with private docks. Despite such development, Avalon has preserved a large portion of the natural vegetation-covered dunes protecting its wide beaches. Visitors follow curving paths through the dense undergrowth and over the dunes, emerging at the top of a wide stretch of sand.
Prepared by: Camille Gatza HABS Historian, 1991